The relationship between electronic funds and digital marketing campaigns in Iraq

January 2026 , Pages 9-29

Authors

Prof.DrThamer Al-Bakri Al-Bakri 1

1 Al-Kut Private University - Department of Business Administration

DOI logo 10.17656/12025

Keywords

Abstract

This research focuses on the relationship between the use of electronic payment methods and the enhanced effectiveness of digital marketing campaigns, with an applied study on the Iraqi market. The significance of the topic stems from the accelerating shift toward financial inclusion and digital transformation, as well as the urgent need for commercial institutions in Iraq to adopt modern tools to improve the efficiency of their digital campaigns and achieve better returns. The study first reviews the theoretical foundations related to electronic payment and digital marketing, then presents a comparative analysis of successful international experiences in countries such as India, China, and the United Arab Emirates. It then transitions to an analysis of the Iraqi market, drawing on data from the Central Bank of Iraq and real-life testimonies from companies like Zain Iraq and the Iraqi Market. These case studies demonstrate that integrating electronic payments into digital campaigns significantly improves conversion rates, boosts sales, and enhances the customer

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  • First online10 January 2026
  • Published at10 January 2026

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