The Impact of Service Quality on Enterprise Sustainability Patients’ perspective

Volume 25 , Issue 3 , July 2023 , Pages 485-515

Authors

Lecturer. Murad Muzafer Hamze 1 ; Assist. Prof. Dr. Othman Kareem Mahmood 2

1 Faculty of Law, Political Science and Management, Business Management Department, Soran University, Soran, Kurdistan Region of Iraq.

2 College of Administration and Economics, Marketing Management Department, University of Sulaimani, Sulaimani, Kurdistan Region of Iraq.

DOI logo 10.17656/jzsb.11606

Keywords

Abstract

The main objective of this research is to determine how service quality affects enterprise sustainability from Patients’ perspective. In order to accomplish this objective, a quantitative technique was applied. In addition, 498 surveys were obtained from patients and their companions in 35 private hospitals in KRI. To either confirm or reject the research's hypotheses, SPSS software was employed with the Pearson Correlation and Simple Linear Regression. The main results revealed that, service quality and enterprise sustainability have a statistically significant relationship. The results also discovered that, tangibility ranked highest, while assurance ranked lowest, followed by empathy, reliability, and responsiveness. By promoting healthier societies, reducing pollution, and reducing the consumption of community resources, hospitals can improve the wellbeing of their patients. To address the needs of the patients of the overall healthcare system of the country, hospital administrations must place a greater emphasis on certainty.

Statistics
  • Article view438
  • Downloads1
  • First online17 July 2023
  • Published at17 July 2023

  • RIS
  • BibTeX
  • EndNote
  • Mendeley
  • APA (7th edition)
  • MLA (9th edition)
  • Chicago
  • Harvard
  • IEEE
  • Vancouver