بازاڕگەرى سیاسی لە تۆڕەکۆمەڵایەتییەکان و ڕۆڵى لەکێبرکێی هەڵبژاردندا پارتە سیاسیەکانى هەرێمى کوردستان بەنمونە

Volume 25 , Issue 3 , September 2023 , Pages 123-141

Authors

پ.ی.د.حکیم عوسمان حمید 1 ; م.ی.ئەرکان ڕەئوف عەزیز 2

1 بەشى تەکنیکى میدیا، کۆلێژى تەکنیکى کارگێرى، زانکۆى پۆلیتەکنیکى سلێمانى، سلێمانى، هەرێمى کوردستان، عێراق. - بەشی دیجیتاڵ میدیا، پەیمانگەی ناشناڵ بۆ تەکنۆلۆجیا

2 بەشى ڕاگەیاندن، کولێژى ئاداب، زانکۆى سەڵاحەدین-هەولێر، هەولێر، هەرێمى کوردستان، عێراق.

DOI logo 10.17656/jzsb.11588

Keywords

Abstract

The purpose of the research is to determine the role of political marketing’ activities in social networks during the electoral competition, and to achieve this goal, the survey method was used through research questionnaire as a tool for data collection. Samples were taken from contact persons in political parties and candidates from the Iraqi Council of Representatives. The study reached a set of conclusions, including that; Facebook is the most suitable social networking platform for political marketing, and just as social networks play a role in introducing the personality of the candidate to voters, but negative publicity on social networks pushes voters to withdraw from previous political positions, and according to the results of the study, social networks are a powerful tool to encourage people to vote for specific filter.

 

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  • First online4 September 2023
  • Published at4 September 2023

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