Media marketing in television talk shows on Kurdish satellite channels: An analytical study of the program (avin zhnu zhyan)

Volume 20 , Issue 3 , December 2019 , Pages 587-612

Authors

سالم نصرالدين محمد 1 ; كاروان محمد حسن 1

1 قسم الإعلام، كلية العلوم الإنسانية، جامعة السليمانية، إقليم كردستان، العراق

DOI logo 10.17656/jzsb.10928

Keywords

Abstract

This research scrutinizes the media marketing in television talk-shows in Kurdish channels,
within 10 years of presentation and more than 1,000 episodes (Avin Zhn u Zhyan) has been selected
as a sample of the study. The methodology of content analysis is applied to study the sample
consists of 42 episodes for the period of Six months
The research concluded several conclusions as follows:
1. Through the results of the study, the social field is more preferable than other fields.
2. The most awareness campaigns that have been marketed with the program is about
coexistence and social integration between individuals, as well as health issues in addition to other
fields such as nationalism, agricultural, education, traffic and environmental awareness.
3. Discussing the issues and problems considered the most used method of addressing the
contents of the program.
4. Artist and public figures are the most of hosted personalities in the program followed by
government officials.
5. Singers obtain the highest percentages among the celebrities and public figures to promote
their latest records and discuss their career.
6. Household cleaning products received the highest percentage of ads products followed by
cosmetics materials.

Statistics
  • Article view400
  • Downloads3
  • Published at26 December 2019

  • RIS
  • BibTeX
  • EndNote
  • Mendeley
  • APA (7th edition)
  • MLA (9th edition)
  • Chicago
  • Harvard
  • IEEE
  • Vancouver