Volume 3 ,Issue 1 ,September 2026 ,Pages 238-264
Mohammed Hikmat Saadoun ; Dr. Sherko Jabar Muhammad
This research entitled (Use of Artificial Intelligence in the Production of Election Campaign Messages in the Kurdistan Region), aims to know the status and nature of artificial intelligence technology in media institutions that has changed the field, methods and techniques of media work The research is descriptive, relies on qualitative methods to achieve the objectives of the research, and in-depth interviews were used to collect data and information. The research community consists of all journalists in the news and production departments Technology in satellite channels and digital media media institutions in the Kurdistan Region, in which a handful of purposeful random samples from two channels and two digital media were recruited through interviews, in order to answer the questions and achieve the objectives of the study.
After evaluating and analyzing the data and results, the study reached a number of conclusions, the most important of which are; Media institutions have been able to rely on artificial intelligence to produce text, video, data analysis, graphics and audio, and this technology has changed the production stages from idea to publication It is also a dangerous tool for producing and disseminating fake and misleading information during elections.