Volume 3 ,Issue 1 ,September 2026 ,Pages 407-425
Asst. Prof. Adel Hama Arif Momin ; Prof. Dr. Omar Ahmed Ramadan
This study, entitled "The Principles and Ethics (Adab) of the Holy Qur’anic Dialogue and Their Reflection in Kurdish Electronic Da’wah Discourse: A Qualitative Reading of Three Da’wah Programmes", addresses this problem: Kurdish electronic Da’wah has expanded without an organised ethical framework, while the Qur’an’s normative system for dialogue — principles, adab, functions and ailments — has never been turned into an instrument for evaluating media discourse.
It pursues three aims: deriving and organising this system as an evaluative framework; reading Kurdish electronic Da’wah discourse qualitatively and identifying its dialogue moulds; and determining each programme’s adherence to those principles.
The population is the episodes of three Kurdish electronic Da’wah programmes: "Dialogue" (123), "Nama Podcast" (21) and "Near-Death Experiences" (50); a sample of (52) episodes across (2020–2025) was drawn from it. The instrument is Qualitative Content Analysis via a normative coding sheet derived deductively from the Qur’anic foundations, with trustworthiness secured through direct excerpts, triangulation and peer debriefing.
The findings reveal three dialogue moulds: polyphonic debate, vertical narrative, and advisory-educational discourse; yet all converge on a shared ethical core: gentleness of speech, absence of mockery, idea-centred opposition, and comparative argumentation. Qur’anic ailments are rare at the manifest level, and polyphony is realised only in the debate mould; the study concludes that the adab of Qur’anic dialogue has become a shared unwritten norm. It recommends adopting the framework as a professional code for producers and strengthening polyphony in monologic moulds, and suggests applying it to other platforms and conducting latent discourse analysis.