An analytical view of the role of sports media in promoting sports culture from the perspective of faculty members at Halabja University
April 2026 , Pages 1863-1874
Authors
Asst.L.Nuseiba Farih Abdelkader ; prof.Dr.Raed Faiq Abdul Jabbar ; Prof. Dr. Majid Khoda Yakhsh Asad ; Prof. Dr. Heval Khurshid Rafiq
10.17656/12285
Keywords
Abstract
This research aimed to identify the role of media in promoting sports culture among faculty members at Halabja University, and to determine the differences in the impact of media on disseminating sports culture at the university based on gender. The researchers adopted a descriptive survey methodology to address the research problem. The research population consisted of 245 faculty members at Halabja University, including 195 males and 50 females. A sample of 60 faculty members was randomly selected using a lottery system. Researchers distributed questionnaires to all members of the sample to collect the required data. Drawing on their personal experiences, as well as previous research and scientific sources, the researchers developed a questionnaire consisting of 24 questions distributed across three axes: sports media, sports culture, and the social axis, with 8 items per axis. Three answer choices (always, sometimes, rarely) were provided, with scores of 3, 2, and 1 respectively. One of the most important conclusions reached by the researchers is that sports media does not fulfill its role adequately in disseminating sports culture within Halabja University. Sports media have a significant impact on informing individuals about sporting developments and providing them with relevant information.
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- Published at30 April 2026
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