دور أبعاد التسويق البيئي في تعزيز سمعة المنظمة دراسة تحليلية لآراء عينة من المديرين في معامل الأسمنت في مدينة السليمانية

Volume 19 , Issue 5 , July 2018 , Pages 757-810

Authors

لاسك أرسلان بايز 1 ; درمان سليمان صادق 2

1 قسم ادارة اعمال، كلية الادارة والاقتصاد، جامعة السليمانية ، اقلیم کردستان، العراق .

2 قسم ادارة اعمال،كلية الادارة والاقتصاد، جامعة دهوك، اقلیم کردستان، العراق .

DOI logo 10.17656/jzsb.10816

Keywords

Abstract

The issues of Environmental have occupied a large global attention of since the sixties of the
last century from the researchers and writers and increased awareness of it in recent years among
consumers and business organizations in the world generally and the developed countries in
particular. In line with this development, this study deals with the role of environmental marketing
dimensions in enhancing the organization reputation, therefore the importance of this research focus
on the group of cement factories in the city of Sulaimani.
The aim of this research was to build a philosophical intellectual base that take up the
mechanism of correlation and regression between the dimensions of environmental marketing and
the reputation of the organization which was built through it the research model and hypotheses.
The questionnaire was designed to collect the data and distributed to the managers of cement
factories in Sulaimaniyah Governorate, with (88) questionnaire. In order to analyze the data, a
number of statistical methods and tools were used, including means, standard deviations, the
correlation and regression analysis, simple linear regression and variance by statistical program
(SPSS V.21).
At the end of their analysis, the researchers reached a set of conclusions and the most important
was the contribution of the dimensions of environmental marketing effectively in enhancing the
reputation of the organization based on the existence of relationship and impact between them.
Based on the findings of the research, the researchers presented a set of recommendations that
are in line with these conclusions, the most important was the necessity of practicing the dimensions
of environmental marketing in order to enhance the reputation of the organization and increase the
awareness of all responsible in the all organizations concerned about the important role of
environmental marketing dimensions in improving the reputation of the organizations.

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  • Published at27 July 2018

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