The importance of reputation for business firms from the perspective of their citizens

Volume 1 , Issue 2 , March 2025 , Pages 63-77

Authors

Asst.Prof. D. Ahmad Omar Bali Bali 1 ; م.م. دیاری حامد محمود محمود 2

1 كلية القانون والسياسة، قسم الدبلوماسية والعلاقات العامة، جامعة التنمية البشرية، إقليم كردستان، العراق.

2 قسم الإعلام، كلية الآداب، جامعة صلاح الدين-أربيل، إقليم كردستان، العراق.

DOI logo 10.17656/jzsb.11705

Keywords

Abstract

The importance and value of corporate reputation has attracted researchers in the last two decades. This research attempts to identify the value of reputation to Kurdish business companies in the Kurdistan Region_ Iraq. In this study, data collected through survey and a questioner were sent out through social media groups. 560 participants randomly responded from (Erbil, Sulamimanyah, Duhok and Halabja) provinces. The most important findings of the study show that; first, quality is the most important component of decision making for buyers and customers when they first purchase a product. Second, participants strongly believe that companies only care about their profit and reputation does not matter to them.

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  • First online1 March 2025
  • Published at1 March 2025

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