ڕۆڵی پەیوەندیە گشتییەکان لە دروستکردنی وێنەی زەینی دامەزراوە میدیاییەکان لای ڕیکڵامکاران

Volume 25 , Issue 4 , March 2024 , Pages 163-193

Authors

پ.د.سالم نصرالدین محمد 1 ; م. ئاڤێستا یونس محمد 2

1 زانکۆى سلێمانى کۆلێجى زانستە مرۆڤایەتیەکان، ڕاگەیاندن

2 زانکۆى سلێمانى کۆلێجى زانستە مرۆڤایەتیەکان، پەیوەندى گشتى

DOI logo 10.17656/jzsb.11627

Keywords

Abstract

This paper is titled "The Role of Public Relations in Creating Media Organizations' Image for Advertisers" To achieve research objectives, the descriptive method is employed and the survey tool is used for collecting data because this type of method is considered the most prominent method in social science fields. The main problem of this research is to demonstrate the role of Public Relations in attracting advertisers to publish their advertising in media organizations. The research community includes advertisers who publish their advertisements in organizations located in Sulaimani. The most important objectives are:
1. Explain the extent to which media organizations rely on public relations departments in their communication with advertisers.
2. Explain the role of public relations in creating Media organizations' image among advertisers.
3. Identify the methods used by public relations for creating media organizations' image among advertisers.
The most obvious results of the study are:
The public relations department at a moderate level has been able to play a role in communicating with advertisers and encouraging them to publish their advertisements in media organizations. In addition, public relations have been able to create a positive image of media organizations among advertisers. Furthermore, facilitation and strengthening of communication by the public relations department of media organizations is considered to be the most obvious way to create the image of media organizations among advertisers.

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  • First online6 March 2024
  • Published at6 March 2024

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